Pooneh Mohazzabi, CEO and founder of JOGO BEACH, hosted a Hamptons launch at Day & Night Restaurant and Beach Club at Pink Elephant with Social Life Magazine on Saturday, July 27th. The bright and sunny afternoon brought out guests including Campion and Tatiana Platt, Sal Strazzullo, Jodi Fanelli, Kristian Laliberte, Erin Lucas, Tia Walker, Jeramiah Silva and Justin Lee who all celebrated the fabulous new line over Moet & Chandon.
Two fashion presentations, which also featured Social Life Magazine editor Devorah Rose, showed off Jogo by Pooneh’s bright and colorful swimwear as models paraded around The Capri pool and through the crowd. DJake kept daytime revelers on their feet while guests perused the complete Jogo by Pooneh line in her pop-up shop for a day in the front of Day & Night, shopping for beach bags, sandals, bikinis and even dresses and accessories that some guests changed into immediately, exemplifying the Jogo aesthetic that works anytime, anywhere.
Jogo by Pooneh is currently available for sale at select boutiques including Parker on Madison in NYC, Blue and Cream boutique in East Hampton, and at a weekend pop-up shop at Day & Night Beach Club in Southampton, as well as online at www.jogobeach.com.