Gawker
Date: 2009-09-01
Author: Ryan Tate

Article Mentions
Author, Ryan Tate
Mentioned, Lockhart Steele
Mentioned, John Mariani
Mentioned, Michael Bauer
Mentioned, Scott Kidder
Mentioned, Esquire
Mentioned, Gawker
Mentioned, The Diner
Mentioned, Twitter
Mentioned, Eater
Mentioned, Star Magazine
The Web was supposed to disintermediate business, replacing corruptible middlemen with accurate information fed directly to consumers. But judging from the restaurant industry's experience, it may have just made corruption more widespread and louche. Just look at this receipt: Now this offer, originally blogged by San Francisco PR man Jared Rivera, doesn't say you have to write a positive review on Yelp. Just any old review, of this restaurant. But if you didn't enjoy your meal, a 20 percent discount on the next one isn't going to motivate you to do anything, including writing a Yelp review. Those who do write up a review will be inclined to add extra star-age, since they'll be presenting the review directly to restaurant staff. It all adds...(read more)
... The Web was supposed to disintermediate business, replacing corruptible middlemen with accurate information fed directly to consumers. But judging from the restaurant industry's experience, it may have just made corruption more widespread and louche. ...
... reacted to this VIP treatment on Twitter. (Disclaimer: Kidder handles my paychecks; Steele used to oversee Gawker.com.) Of course, restaurants have always kowtowed to opinion shapers. Esquire critic John Mariani ...
... is among those known for accepting free meals from restaurants that end up in his magazine; even critics who pay their own way can benefit from lavish chef attention when they do not visit anonymously. But old-school favor trading was at least subtle ...
... San Francisco Chronicle] (Top pic: A Yelp Elite event in San Francisco, via Yelp on Flickr) ...


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