Original Article on The New York Times

Movies often mingle art and commerce, but usually not over wine in a gallery. The actress Marley Shelton, left, runs a gallery in the movie (Untitled), about the art world. Samuel Goldwyn Films is relying on galleries, museums, art schools and other cultural gathering points to spread the word about a comedy that pokes fun at the denizens of such places under the singularly difficult title, (Untitled). As in, say, Jasper Johns Untitled.Goldwyn, an independent distributor of long standing, has been a master at mining deep niche markets with films that appeal to devotees of one thing or another. A few years ago, the company helped make a hit out of What the Bleep Do We Know!? by easing the New Age semi-documentary into heartland hotbeds of a...(read more)