Gawker
Date: 2010-02-11
Author: Ryan Tate

Article Mentions
Author, Ryan Tate
Mentioned, Nick Denton
Mentioned, Lockhart Steele
Mentioned, Ben Lerer
Mentioned, Ken Lerer
Mentioned, AOL
Mentioned, The New York Times
Mentioned, Niche Media
Mentioned, The Wall Street Journal
Mentioned, Daily Candy
Mentioned, Thrillist
Mentioned, Racked
Mentioned, Gawker Media
Ben Lerer tells us he plans to launch Thrillist London in the next few weeks, the first international edition of his emailed city guide. Remember: there's no recession for the well-to-do, and Lerer's not alone capitalizing on that fact. In fact, there seems to be a booming market for guilt-free niche media targeted at well-heeled hedonistic young people. Or there is online, at least: Lerer tells us his 16th or so Thrillist is going into London because its lady-shopper equivalent Daily Candy has had so much recent success in the city. (Like Thrillist, Daily Candy took money from former AOL exec Bob Pittman once upon a time; it is now owned by Comcast.) Then there's Racked, the shopping blog from Lockhart Steele, which just today added a nati...(read more)
... Ben Lerer tells us he plans to launch Thrillist London in the next few weeks, the first international edition of his emailed city guide. Remember: there's no recession for the well-to-do, and Lerer's not alone capitalizing on that fact. In fact, ther ...
... has invested in the company that owns Racked.) Why is shopping media booming in the recession? Here's an illuminating answer in the form of a chart from the Time.com article "Rich people still have jobs, poor people don't:" Thanks, federal bailouts. ...


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