Los Angeles Times Author: Unavailable Article Mentions
Mentioned, Britney SpearsMentioned, Rihanna Mentioned, Sean Kingston Mentioned, Jason Derulo Mentioned, Blender Mentioned, Blender Magazine
Four years ago, J.R. Rotem made a pivot from straightforward, trunk-rattling gangsta rap productions to helming saucy mainstream pop tracks. The switch worked. His hit tracks for Britney Spears and Rihanna vaulted him from raps A-list into the clouds of frothy club-pop, with the attendant tabloid attention including a quick-burning relationship with Britney that he vividly (he says jokingly) detailed in a notorious 2007 Blender Magazine article. His extracurricular exploits threatened to derail Rotem the musician. So, in 2007, he re-calibrated his production goals and established Beluga Heights, a label imprint where he could cultivate new vocal talent. Sean Kingston, the teenage Jamaica-via-Miami singer, hit first with Beautiful Girls, o...(read more)
... Four years ago, J.R. Rotem made a pivot from straightforward, trunk-rattling gangsta rap productions to helming saucy mainstream pop tracks. The switch worked. His hit tracks for Britney Spears ...
... vaulted him from raps A-list into the clouds of frothy club-pop, with the attendant tabloid attention including a quick-burning relationship with Britney that he vividly (he says jokingly) detailed in a notorious 2007 Blender Magazine article. His e ...
... the teenage Jamaica-via-Miami singer, hit first with Beautiful Girls, one of the defining songs of that summer. That tune set a template of Caribbean-inflected, beat-driven synth-pop for Rotem that, three years later, has sneakily become one of the d ...
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