The New York Times Author: Bruce Buschel Article Mentions
Author, Bruce BuschelMentioned, Milton Glaser Mentioned, Yogi Berra Mentioned, Piet Houtenbos
Thanks, merci, danke, gracias, tack, asante.Your comments about the logos were thoughtful, intelligent and, most important, unsparingly honest. I am not sure how they will all get stirred into the final mix, but what I have gleaned most clearly is that No. 1, No. 2 and No. 6 have ample merit and are worth tending to. (All of the logos have been reproduced at the end of this post.)No. 1 is readable, clean and a bit corporate. Drop the dish.No. 2 is sleek, sophisticated and a bit simple. Is it a logo?No. 6 is straight ahead, smart and scary. Do we need the fork?To paraphrase Yogi Berra, when you come to a fork in the logo, take it out. Its too on-the-nose. Too literal. As one of my sons said: If you leave a fork in your logo, pops, take me ou...(read more)
... Thanks, merci, danke, gracias, tack, asante.Your comments about the logos were thoughtful, intelligent and, most important, unsparingly honest. I am not sure how they will all get stirred into the final mix, but what I have gleaned most clearly is th ...
... In design, as in writing, you jot down your best thoughts and then fiddle with them, turn them upside down, maybe erase them; if you are lucky, you are left with the essence of the idea, a shadow of the initial impulse, a palimpsest if you will. A t ...
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