PaidContent Author: David Kaplan Article Mentions
Author, David KaplanMentioned, Ruth Reichl Mentioned, Jeff Lupinacci Mentioned, Apple Mentioned, Gilt Groupe
Some of the stories people are talking about this morning: Bonniers Popular Science iPad edition has sold 10,000 subscriptionsbut only Apple (NSDQ: AAPL) knows who they are. (AdAge) Former Cond Nast Gourmet editor Ruth Reichl is working on a foodie site for Gilt Groupe (NY Observer) Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will allow the IPG media buying unit to continue moving in the direction of performance-based compensation, making it less reliant on sales data from its clients. (Mediapost) Whats Project Thunderdome, you ask? Inside Jim Bradys new job at Journal Register Company (Nieman Labs; check out paidContents coverage of Bradys hiring here) Oprah tweets in a bid for viewers (Media Decoder)...(read more)
... Some of the stories people are talking about this morning: Bonniers Popular Science iPad edition has sold 10,000 subscriptionsbut only Apple (NSDQ: AAPL) knows who they are. (AdAge) Former Cond Nast Gourmet editor Ruth Reichl ...
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