Washington Post
Date: 2011-05-28
Author: Gene Wang

Article Mentions
Author, Gene Wang
Mentioned, NFL
Mentioned, Sports Illustrated
Mentioned, ESPN The Magazine
Typically, Memorial Day weekend is a time of promise for the $800 million fantasy football industry and an important milestone for the games estimated 30 million players. With the NFL draft completed, prized free agents signed and initial offseason workouts conducted, the most prominent brands in the highly competitive and lucrative fantasy football marketplace routinely launch exhaustive campaigns to entice fans. Not this year. With the NFL lockout in its 77th day, ESPN The Magazine has scrapped its annual fantasy football guide, which would have appeared on newsstands and in 2 million mailboxes in early June, at a loss of millions in advertising revenue, according to one industry analyst. Other giant content providers, such as Sports Illu...(read more)

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