Original Article on Los Angeles Times

It's catalog season, the time of year when our mailboxes sag with accumulated paper and retailers nationwide cross their fingers. But even though print continues to dominate the world of presentation, the digital revolution promises to transform the shopping experience. More than 20 billion catalogs were mailed in the U.S. last year, about a quarter of which were devoted to fashion. Apparel brands mail more catalogs than any other class of retailer usually between 12 and 24 catalogs each year because as fashionable as, say, maxi skirts are this season, next year no one will want to be wearing them. Shoppers who strive to stay in vogue have an increasing array of options for keeping up with the Kardashians, whether it's perusing the Interne...(read more)