Original Article on Style.com

If the trick to party-hopping at Miami Basel were, as the old Froot Loops saying goes, to just follow your nose, then everybody would have ended up at BLK DNM. Johan Lindeberg launched his brand's new fragrance at the Webster, where his marketing director, Max Vallot, was generously spritzing the air with it. Driving the point home was a video projection by the team at Post, Alex Dellal's forward-thinking iPad publication; they'd filmed the scent's particles vaporizing using different zoom distances and frame speeds, and the result (backed by a slowly pulsing original track by Twin Shadow) was an oozing abstraction that suggested everything from an eclipsing moon to molten lava. Since unveiling the line earlier this year, Lindeberg seems to...(read more)