Original Article on Wired Magazine

From this Thursday (midnight UTC) companies can apply to the Internet Corporation for Assigned Names and Numbers (ICANN) for the domain name suffix of their choosing from dot brand (.brand) or dot product (.camera, for example) through to generic terms like .food, .hotel or .pugs. They have until April 12 to get their applications, along with the $185,000 fee, to ICANN. After that date it is expected that further applications wont be accepted for at least two or three years.See also the Wired Q & A with ICANN President Rod BeckstromThe new ruling means that from this year, we may well start to see sites ending in .pepsi, .apple or .microsoft. A number of companies have already laid a stake in the ground regarding a particular term, with Ca...(read more)