Los Angeles Times Author: Steven Zeitchik, Los Angeles Times Article Mentions
Author, Steven Zeitchik, Los Angeles TimesMentioned, Clint Eastwood Mentioned, Matthew Broderick Mentioned, Sacha Baron Cohen Mentioned, Todd Phillips Mentioned, Robert Pattinson Mentioned, J.J. Abrams Mentioned, Ferris Bueller Mentioned, Volkswagen Mentioned, Audi Mentioned, Twitter
Many of the best-received commercials during Sunday's Super Bowl referenced movies they just weren't for movies heading to the local cineplex any time soon. Several car ads that sparked some of the biggest interest on Twitter and other social-media platforms during the big game alluded to classic older films. Meanwhile, studio spots for major upcoming releases including Marvel's "Avengers," Universal's "Battleship," Disney's "John Carter" and Paramount's "G.I. Joe: Retaliation" passed without any great excitement or anticipation from a large number of online commenters. Companies paid an average of $3.5 million for a 30-second spot, to be seen by what ratings experts believed would be well over 100 million viewers. Marketers paid homage ...(read more)
... Many of the best-received commercials during Sunday's Super Bowl referenced movies they just weren't for movies heading to the local cineplex any time soon. Several car ads that sparked some of the biggest interest on Twitter and other social-media ...
... offering a message of economic hope on behalf of Chrysler. Commentators on Twitter both praised the spot and joked about its campaign-ad flavor. Even a classic of a different sort, "The Twilight Saga," got its due from Audi, which nodded to the vamp ...
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