Los Angeles Times Author: Meg James,scott Collins, Los Angeles Times Article Mentions
Author, Meg James,scott Collins, Los Angeles TimesMentioned, Sports Network Mentioned, NBC
The Olympics give fourth-place NBC a shot to heavily promote its new and returning shows (and its NBC Sports Network) to a massive audience.No one likes losing money. But to NBC, the $100 million of red ink it may spill on the Summer Olympics is more like an investment and a lesson in TV Economics 101....(read more)
... The Olympics give fourth-place NBC a shot to heavily promote its new and returning shows (and its NBC Sports Network) ...
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