Openhouse Gallery is a vanguard multipurpose exhibition and installation
space that convertibly functions as a pop-up retail storefront, an experiential
marketing location, and an events venue. The first of its kind in New York to
embrace the pop-up phenomenon, Openhouse Gallery is located on Mulberry Street in the heart of trendsetting NoLIta.
Showcasing an all-white 4,500 square-foot retail gallery with 16' ceilings
and five massive skylights, Openhouse was designed to cater to the emerging real-estate trend of pop-up retail marketing and event promotion. Based on market research and experience, Openhouse Gallery has determined that such launches allow clientele to connect a brand with its audiences through experiential marketing that is personal, tangible and interactive.
Additionally, Openhouse Gallery provides in-house branding, marketing,
advertising, public relations, and design/print services to assist with event
production; and in a concerted effort to promote environmental and social
responsibility, Openhouse Gallery automatically allocates 5% of the revenue
generated by every booking to a non-profit organization of the client's choice.
Since its inception in September 2007, Openhouse Gallery has showcased such clients as Clinique, Converse, JC Penney, Ford Models, Delta Airlines, Piaget Watches, GenArt, Roxy, Joni Mitchell and Microsoft.
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