"America Ferrera landed the lead role in Ugly Betty in 2006. Ugly Betty is an adaptation of the Colombian hit telenovela Betty La Fea, in which she portrays a girl whom her peers find extremely unattractive, thus the series title. As Betty Suarez, Ferrera wears braces, has bushy eyebrows and a disheveled wig, and make-up and clothing intended to downplay her own looks. It’s in contrast to the rest of the show, where everybody else is "glammed up"; Ferrera herself coined the term “Bettification” to describe the process of creating her onscreen persona."