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Project Fox
About
IMAGINE an automotive marketing event literally created by its target market. Imagine a product launch going far beyond the usual outreach to industry media to inspire 300 million impressions, due in part to ongoing blog coverage by its own participants. Eventlabs of Hamburg, Germany, did more than imagine such an event %u2014 the company created it. Project Fox, which launched the Volkswagen Fox in Europe, was such a dazzling success that it won two Gala Awards last month, including the category %u201CBest Corporate Event: Overall Budget Above $500,000%u201D -specialevents.com
Project Creators what's this?
Cedric Ebener
created by
Fabian Tank
created by
Holger Pütting
created by
Organization Connections what?
Eventlabs
invitee
Volkswagen
invitee
News and Editorial Mentions what's this?
More Than A Year Ago
2006-02-01 Specialevents.com Article

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