From MVRemix.com:

Diddy is bringing the art of “sophisticated celebration” to life on the small screen for the only ultra-premium vodka that truly embodies that spirit – CÎROC.

CÎROC, one of the world’s only vodkas made from grapes, will debut a brand new advertising campaign this week featuring Sean “Diddy” Combs demonstrating the art of sophisticated celebration in a contemporary yet classic manner. Entitled “The Art of Celebration,” the campaign stars Combs with his modern interpretation of the “Rat Pack” celebrating with CÎROC as Frank Sinatra’s renowned “Come Fly With Me” plays throughout.

Shot in black and white at one of Sinatra’s former California homes, the 15- and 30-second commercials depict Combs as a high-spirited host amidst a chic crowd during an impromptu private house party. Combs is serving CÎROC while engaging with his modern-day “Rat Pack” entourage. Combs mingles, dances and jokes during the intimate party, before finally stealing a private moment to gaze into the night as the crowd enjoys a fun-filled evening inside.

“Frank Sinatra is one of my heroes. It was truly an honor to have had the opportunity to use Sinatra’s work and home for this campaign,” said Combs. “He defined sophisticated celebration as a lifestyle a generation ago. I couldn’t imagine a spirit more appropriate for such occasions today than CÎROC, a brand that has become synonymous with celebration.”

Read more about the video on MVRemix.com

From MVRemix.com:

Diddy is bringing the art of “sophisticated celebration” to life on the small screen for the only ultra-premium vodka that truly embodies that spirit – CÎROC.

CÎROC, one of the world’s only vodkas made from grapes, will debut a brand new advertising campaign this week featuring Sean “Diddy” Combs demonstrating the art of sophisticated celebration in a contemporary yet classic manner. Entitled “The Art of Celebration,” the campaign stars Combs with his modern interpretation of the “Rat Pack” celebrating with CÎROC as Frank Sinatra’s renowned “Come Fly With Me” plays throughout.

Shot in black and white at one of Sinatra’s former California homes, the 15- and 30-second commercials depict Combs as a high-spirited host amidst a chic crowd during an impromptu private house party. Combs is serving CÎROC while engaging with his modern-day “Rat Pack” entourage. Combs mingles, dances and jokes during the intimate party, before finally stealing a private moment to gaze into the night as the crowd enjoys a fun-filled evening inside.

“Frank Sinatra is one of my heroes. It was truly an honor to have had the opportunity to use Sinatra’s work and home for this campaign,” said Combs. “He defined sophisticated celebration as a lifestyle a generation ago. I couldn’t imagine a spirit more appropriate for such occasions today than CÎROC, a brand that has become synonymous with celebration.”

Read more about the video on MVRemix.com